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Thoughts on web development, SEO, GEO and AI automation.
In 2026, ranking on Google is no longer enough. Generative search engines like ChatGPT and Gemini are rewriting the rules. This article explains the differences between SEO and GEO, and gives a concrete method to optimize your site for both at once.
13 min read
An honest overview of the factors that influence the price of a professional website in Lyon, from landing pages to custom platforms, with realistic budget ranges.
5 min read
Appointment scheduling, invoicing, emails: how to identify the processes worth automating first, which tools to use, and where to start — without replacing your team.
7 min read
Between an idea and a real digital product, there is a method. MVP, technical choices, a realistic budget and the mistakes to avoid: here is how to go from idea to product without taking a wrong turn.
Editorial calendar, content creation, replies to messages, performance analysis: how AI can take your social media off your hands without losing your brand voice.
6 min read
After ChatGPT, here come autonomous AI agents that can act on their own. Concrete use cases, how they differ from classic automation, the risks, and a method to start safely.
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